Evidence concerning the importance of perceived brand differentiation
Year of publication: |
2010
|
---|---|
Authors: | Romaniuk, Jenni ; Sharp, Byron ; Ehrenberg, Andrew S. C. |
Published in: |
Brand management ; Vol. 2. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 286-303
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
-
Pagan, Natália Munari, (2024)
-
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra, (2016)
-
Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel, (2020)
- More ...
-
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda, (2010)
-
Sharp, Byron, (2019)
-
Romaniuk, Jenni, (2022)
- More ...