Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior
Year of publication: |
2002
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Authors: | Ba, Sulin ; Pavlou, Paul A. |
Published in: |
Management information systems : mis quarterly. - Minneapolis, Minn : Soc, ISSN 0276-7783, ZDB-ID 4050897. - Vol. 26.2002, 3, p. 243-268
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