Evidence on customer loyalty relationships : an appraisal
Year of publication: |
2015
|
---|---|
Authors: | Srivastava, Medha ; Rai, Alok Kumar |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 1, p. 83-115
|
Subject: | Customer loyalty | Determinants of customer loyalty | Relationship | Service quality | Customer satisfaction | Trust | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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