Evidence on the effects of mandatory disclaimers in advertising
Year of publication: |
2012
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Authors: | Green, Kesten C. ; Armstrong, Jon Scott |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 293-304
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Subject: | consumer protection | corrective advertising | decision making | government regulation | judgment | Verbraucherschutz | Consumer protection | Werbung | Advertising | Werbewirkung | Advertising effects | Werbebeschränkung | Advertising regulation | Regulierung | Regulation |
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