Evidence on the effects of mandatory disclaimers in advertising
Kesten C. Green and J. Scott Armstrong
| Year of publication: |
2012
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|---|---|
| Authors: | Green, Kesten C. ; Armstrong, Jon Scott |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 293-304
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| Subject: | consumer protection | corrective advertising | decision making | government regulation | judgment | Verbraucherschutz | Consumer protection | Werbung | Advertising | Werbewirkung | Advertising effects | Werbebeschränkung | Advertising regulation | Regulierung | Regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679197