Evidence on the marketing approaches targeting gay and lesbian consumers
Susan Baxter
| Year of publication: |
2010
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|---|---|
| Authors: | Baxter, Susan |
| Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 4.2010, 2, p. 125-139
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| Subject: | Printwerbung | Print advertising | Zielgruppe | Target group | Homosexualität | Homosexuality | Geschlecht | Gender | Ethnische Gruppe | Ethnic group | USA | United States | 2006-2008 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003955511