Evolution and future of the marketing and sustainability linkage : towards a civil marketing approach
Sandra Lizzeth Hernández-Zelaya (Pontifical University of Salamanca, Spain), Fernando Reyes-Reina (Pontifical University of Salamanca, Spain), María Elena Rodríguez Benito (Pontifical University of Salamanca, Spain)
Year of publication: |
2021
|
---|---|
Authors: | Hernández-Zelaya, Sandra Lizzeth ; Reyes-Reina, Fernando ; Rodríguez Benito, María Elena |
Published in: |
Financial management and risk analysis strategies for business sustainability. - Hershey, PA : IGI Global, ISBN 978-1-7998-7634-2. - 2021, p. 105-123
|
Subject: | Marketing | Nachhaltigkeit | Sustainability |
Saved in:
Online Resource
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