Evolution, biology and consumer research : what Darwin knew that we've forgotten
Year of publication: |
2008
|
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Authors: | Hirschman, Elizabeth Caldwell |
Published in: |
Critical marketing : issues in contemporary marketing. - Chichester [u.a.] : Wiley, ISBN 978-0-470-51200-5. - 2008, p. 131-155
|
Subject: | Konsumentenverhalten | Consumer behaviour | Bioökonomik | Bioeconomics | Marketingtheorie | Marketing theory |
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