Evolution of consumption : a psychological ownership framework
Year of publication: |
2021
|
---|---|
Authors: | Morewedge, Carey K. ; Monga, Ashwani ; Palmatier, Robert W. ; Shu, Suzanne B. ; Small, Deborah A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 1, p. 196-218
|
Subject: | access-based consumption | big data | digitization | privacy | psychological ownership | sharing economy | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Persönlichkeitspsychologie | Personality psychology | Share Economy | Sharing economy | Big Data | Big data | Eigentümerstruktur | Ownership structure |
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