Evolution of Flexible Strategy Game-Card : A Framework Rooted In Dual Perspective of Performance

Integration of non-financial measures in performance measurement had brought resurgence in performance management systems for enterprises and emerged as an important area of research in last two decades. Balanced scorecard had made a contribution to think beyond monitoring and controlling the performance to linking and aligning it with strategies and long-term objectives of the firm. This framework includes customer orientation to some extent but major emphasis is still remained on the view point of the enterprise. This paper is an attempt to highlight the evolution of flexible strategy game-card, a framework which is rooted in dual perspective of performance and it tries to synergize enterprise and customer perspectives to bring out a holistic picture of performance. The theoretical roots of the framework are being discussed in this paper which come from Situation-Actor-Process Learning-Action-Performance (SAP-LAP) framework, balanced scorecard, stakeholder theory and flowing stream strategy crystal. This paper also presents an illustration of using flexible strategy game-card for an enterprise