Evolution of Service Dominant Logic : Towards a New Unifying Paradigm or Metatheory
We explore S-D logic's development in the direction of a unifying paradigm that can provide the foundations for a general theory of the market and value cocreation. The evolution of S-D logic can be grouped into three periods: a formative period, spanning 2004 to 2007, that provided an alternative perspective of markets and marketing; a refinement period from 2008 to 2011, that clarified and broadened S-D logic's narrative; and an advancement period (2012 onwards), which has seen the emergence of S-D logic's paradigmatic status. Drawing on three categories of conditions (metaphysical, sociological and artefacts), we analyze the extent to which S-D logic meets the conditions of a paradigm. Our findings indicate that while S-D logic aligns with most of the metaphysical and sociological conditions for a paradigm, further development is needed for S-D logic to meet the conditions for an artefact. S-D logic references many different theories and methodologies, a situation that implicitly assumes different philosophical perspectives or orientations, notably objective, subjective and inter-subjective. To further develop S-D logic we offer a variety of ontological, epistemological and methodological questions. We also outline research directions that have the potential to move S-D logic towards a unifying paradigm. Full paper available at https://doi.org/10.1016/j.indmarman.2019.03.003
Year of publication: |
2021
|
---|---|
Authors: | Brodie, Roderick ; Lobler, Heldge ; Fehrer, Julia |
Publisher: |
[S.l.] : SSRN |
Description of contents: | Abstract [papers.ssrn.com] |
Saved in:
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Industrial Marketing Management, 79, 3-12 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2019 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014087129
Saved in favorites
Similar items by person
-
The Nature of Actor Engagement Intensity : A Classification Scheme
Wang, Eva Qi, (2023)
-
Navigating the Emergence of Brand Meaning in Service Ecosystems
Baker, Jonathan, (2023)
-
Theorizing in Marketing Using Corpus Linguistics : A New Methodological Framework
Fehrer, Julia, (2021)
- More ...