Evolution of strategic sales organizations in business-to-business marketing
Nigel E. Piercy
Year of publication: |
2010
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Authors: | Piercy, Nigel E. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 5, p. 349-359
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Strategisches Management | Strategic management | Organisationsstruktur | Organizational structure | Organisatorischer Wandel | Organizational change |
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