Evolving to a new dominant logic for marketing
Stephen L. Vargo and Robert F. Lusch
| Year of publication: |
2008
|
|---|---|
| Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
| Published in: |
History of marketing thought ; Volume 3. - Los Angeles : SAGE Publications. - 2008, p. 253-283
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003644612