eWOM, eReferral and gender in the virtual community
Abubakar Mohammed Abubakar (Department of Economics and Business Administration, Eastern Mediterranean University, Famagusta, North Cyprus) and Mustafa Ilkan and Pinar Sahin (School of Computing and Technology, Eastern Mediterranean University, North Cyprus)
| Year of publication: |
2016
|
|---|---|
| Authors: | Abubakar, Abubakar Mohammed ; Ilkan, Mustafa ; Sahin, Pinar |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 5, p. 692-710
|
| Subject: | Gender | Cyprus | Brand image | eReferral | eWOM | Purchase intention | Social Web | Social web | Virales Marketing | Viral marketing | Markenimage | Konsumentenverhalten | Consumer behaviour | Zypern | Geschlecht |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2015-0090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534928