eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Year of publication: |
2021
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Authors: | Assaker, Guy ; O'Connor, Peter |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 60.2021, 3, p. 503-519
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Subject: | eWOM | political instability | terrorism risk | destination image | visit intention | PLS-SEM | Terrorismus | Terrorism | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Politische Instabilität | Political instability | Virales Marketing | Viral marketing | Tourismusregion | Tourism destination | Libanon | Lebanon | Herkunftsbezeichnung | Designation of origin |
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