eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Year of publication: |
2006
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Authors: | Gruen, Thomas W. ; Osmonbekov, Talai ; Czaplewski, Andrew J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 59.2006, 4, p. 449-456
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