Ex ante assessment of sustainable marketing investments
Year of publication: |
2022
|
---|---|
Authors: | Vollero, Agostino ; Siano, Alfonso ; Bertolini, Alessandra |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 3, p. 271-287
|
Subject: | Ex-ante assessment | Risk/reward ratio | Sustainable marketing investments |
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