Exakte Messung der Zahlungsbereitschaft von Kunden als Erfolgsfaktor des Preismanagements
Year of publication: |
2013
|
---|---|
Authors: | Krohmer, Harley ; Hofstetter, Reto ; Miller, Klaus Matthias |
Published in: |
International Management. - Stuttgart : Steinbeis-Edition, ISBN 3-943356-08-6. - 2013, p. 646-659
|
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Messung | Measurement | Preismanagement | Pricing strategy | Erfolgsfaktor | Success factor | Marktforschung | Market research |
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