An examination of the impact of product and service quality perceptions on customer loyalty in rural banks in Ghana : the importance of social networks for nascent entrepreneurs
Year of publication: |
2010
|
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Authors: | Dadzie, Kofi Q. ; Evans, Jocelyn ; Mack, Rhonda |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 12.2010, 1/2, p. 100-114
|
Subject: | Dienstleistungsqualität | Service quality | Ghana | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Unternehmensgründung | Business start-up |
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