Examination of a discontinuous innovation adoption in an MBA marketing curriculum : a partnership perspective
Year of publication: |
2009
|
---|---|
Authors: | Li, Tiger ; Greenberg, Barnett A. |
Published in: |
Review of business : interdisciplinary journal on risk and society. - New York, NY, ISSN 0034-6454, ZDB-ID 634068-4. - Vol. 29.2008/09, 2, p. 51-61
|
Subject: | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Wirtschaftshochschule | Economics department | Studierende | Students |
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