Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries
Year of publication: |
2022
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Authors: | Belás, Jaroslav ; Gavurova, Beata ; Novotna, Lenka ; Smrčka, Luboš |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 24.2022, 60, p. 447-463
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Subject: | business environment. | business strategies | business sustainability | classic marketing tools | marketing mix | sustainable marketing | Nachhaltigkeit | Sustainability | Marketingmanagement | Marketing management | KMU | SME | Strategisches Management | Strategic management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.24818/EA/2022/60/447 [DOI] hdl:10419/281644 [Handle] |
Classification: | M21 - Business Economics ; L19 - Market Structure, Firm Strategy, and Market Performance. Other ; L26 - Entrepreneurship |
Source: | ECONIS - Online Catalogue of the ZBW |
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