Examining 50 years of social marketing through a bibliometric and science mapping analysis
Year of publication: |
2022
|
---|---|
Authors: | Salgado Sequeiros, Jessica ; Molina-Collado, Arturo ; Gómez, Mar ; Basil, Debra Z. |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 3, p. 296-314
|
Subject: | Bibliometric analysis | Historical analysis | SciMAT | Social marketing |
-
The Journal of the Academy of Marketing Science at 50 : a historical analysis
Borah, Abhishek, (2023)
-
How emotions sound : a literature review of music as an emotional tool in tourism marketing
Moreno-Lobato, Ana, (2023)
-
Coronel-Pangol, Katherine, (2023)
- More ...
-
Molina-Collado, Arturo, (2022)
-
Sustainability in hospitality and tourism : a review of key research topics from 1994 to 2020
Molina-Collado, Arturo, (2022)
-
Santos Vijande, María Leticia, (2022)
- More ...