Examining a model of success in export relationship marketing : evidence from Korean exporters
Year of publication: |
February 2016
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Authors: | Oh, Han-Mo |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 12.2016, 1, p. 119-133
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Subject: | Alliance | Exporter | Intermediary | Relationship Marketing | Resource | Südkorea | South Korea | Export | Beziehungsmarketing | Relationship marketing |
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