Examining a psychological sense of brand community in elderly consumers
Year of publication: |
January 2018
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Authors: | Swimberghe, Krist ; Darrat, Mahmoud A. ; Beal, Brent D. ; Astakhova, Marina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 171-178
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Subject: | Psychological sense of brand community | Brand advocacy | Evangelism | Brand equity | Elderly consumers | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web | Ältere Menschen | Elderly people | Markenartikel | Brand | Altersgruppe | Age group |
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