Examining cultural differences in Airbnb naming convention and user reception : an eye-tracking study
Year of publication: |
2023
|
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Authors: | Hong, Wilson Cheong Hin ; Ngan, Henrique Fátima Boyol ; Yu, Joanne ; Arbouw, Paula |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 6, p. 475-489
|
Subject: | click rate | dual process | high/low-context culture | online marketing | Sharing economy |
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