Examining cultural effects on distributed decision-making proceses using keyword analysis and data mining techniques
Year of publication: |
2012
|
---|---|
Authors: | Zakaria, Norhayati ; Cogburn, Derrick L. ; Khadapkar, Pradnya Satish ; Louis, Claudia |
Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 6.2012, 3, p. 313-335
|
Subject: | Werbewirkung | Advertising effects | USA | United States | Data Mining | Data mining | Online-Marketing | Internet marketing |
-
Ghose, Anindya, (2016)
-
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan, (2017)
-
Inducing customers to try new goods
Acquisti, Alessandro, (2014)
- More ...
-
Zakaria, Norhayati, (2012)
-
Zakaria, Norhayati, (2010)
-
Zakaria, Norhayati, (2010)
- More ...