Examining effectiveness of online and offline channel integration
Year of publication: |
2022
|
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Authors: | Oh, Chung Heon |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 1, p. 255-240
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Subject: | Behavioral supply management | Channel conflict | Cross functional interface | E-commerce | OBM | Strategy development | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Electronic Commerce | Lieferkette | Supply chain | Einzelhandel | Retail trade |
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