(Re)examining the effects of athlete brand image (ABI) on psychological commitment : an empirical investigation using structural equation modelling (SEM) and fuzzy set qualitative comparative analysis (fsQCA)
Merituuli Väätäinen and Peter Dickenson
| Year of publication: |
2019
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|---|---|
| Authors: | Väätäinen, Merituuli ; Dickenson, Peter |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 19.2019, 2, p. 244-264
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| Subject: | Athlete brand image (ABI) | fuzzy set qualitative comparative analysis (fsQCA) | operationalisation | reflective measurement | structural equation modelling (SEM) | Strukturgleichungsmodell | Structural equation model | Markenimage | Brand image | Fuzzy-Set-Theorie | Fuzzy sets | Qualitative Methode | Qualitative method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2018.1508242 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177394