Examining hedonic and utilitarian bidding motivations in online auctions : impacts of time pressure and competition
Year of publication: |
2014
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Authors: | Chang, ChiaChi ; Chen, Chi-Wen |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 19.2014/2015, 2, p. 39-65
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Subject: | Auction satisfaction | bidding motivations | hedonic motivations | impulse bidding | online auctions | utilitarian motivations | Auktionstheorie | Auction theory | Motivation | Auktion | Auction | Internet-Auktion | Online auction | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Leistungsmotivation | Work motivation | Hedonischer Preisindex | Hedonic price index | Experiment |
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