Examining how corporations use online job ads to communicate employer brand image information
Year of publication: |
2013
|
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Authors: | Nolan, Kevin P. ; Gohlke, Madlen ; Gilmore, Jasmine ; Rosiello, Ryan |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 16.2013, 4, p. 300-312
|
Subject: | employer brand image | online job advertisements | job seekers | Personalbeschaffung | Recruitment | Markenimage | Brand image | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Online-Marketing | Internet marketing | Arbeitsuche | Job search |
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