Examining key drivers of consumer experience with (non-financial) digital services : an exploratory study
Year of publication: |
2020
|
---|---|
Authors: | Shaikh, Aijaz A. ; Alharthi, Majed ; Alamoudi, Hawazen O. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-10
|
Subject: | Consumer awareness | Consumer experience | Mobile banking apps: informational services | Non-financial transactions |
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