Examining market orientation, new product development and performance
Year of publication: |
2020
|
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Authors: | Julian, Craig C. ; Osman Mohamad ; Wangbenmad, Chutima |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 13.2020, 4, p. 431-446
|
Subject: | market intelligence generation | dissemination | responsiveness | NPD | new product idea development | opportunity analysis | new product technical development | pre-test | commercialisation | new product performance | Produktentwicklung | New product development | Innovation | Marketingmanagement | Marketing management | Marktforschung | Market research | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor |
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