Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Kevin Teah and Billy Sung and Ian Phau
| Year of publication: |
2023
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|---|---|
| Authors: | Teah, Kevin ; Sung, Billy ; Phau, Ian |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 5, p. 784-809
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| Subject: | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-03-2022-0066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430514