Examining paid mobile application customer loyalty : the moderating effect of switching costs
Wen-Tsung Wu; Chie-Bein Chen; Chiao-Chen Chang
| Year of publication: |
December 2016
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|---|---|
| Authors: | Wu, Wen-tsung ; Chen, Chie-bein ; Chang, Chiao-chen |
| Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 6.2016, 2, p. 100-117
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| Subject: | Mobile application | Loyalty | Value | Satisfaction | Switching cost | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/ber.v6i2.9837 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575439