Examining telegram users' motivations, technical characteristics, trust, attitudes, and positive word-of-mouth : evidence from Iran
Davood Ghorbanzadeh and Hamid Reza Saeednia
| Year of publication: |
2018
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|---|---|
| Authors: | Ghorbanzadeh, Davood ; Saeednia, Hamid Reza |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 4, p. 344-365
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| Subject: | psychological motivations | technical characteristics | perceived usefulness | trust | attitudes | positive word-of-mouth | PWOM | Iran | Vertrauen | Confidence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2018.094988 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975064