Examining the antecedents and consequences of pricing capability : evidence from SMEs
Piyush Ranjan and Jogendra Kumar Nayak
| Year of publication: |
2023
|
|---|---|
| Authors: | Ranjan, Piyush ; Nayak, Jogendra Kumar |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 1, p. 36-52
|
| Subject: | Capability | Innovation | Learning | Price | Resources | KMU | SME | Ressourcenorientierter Ansatz | Resource-based view | Lernende Organisation | Learning organization | Preismanagement | Pricing strategy | Dynamische Kompetenzen | Dynamic capabilities | Capability-Ansatz | Capability approach |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2021-0451 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539011