Examining the antecedents of positive employee brand-related attitudes and behaviours
Year of publication: |
2012
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Authors: | King, Ceridwyn ; Grace, Debra |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 3 (30.3.), p. 469-489
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