Examining the dark force consequences of AI as a new actor in B2B relationships
Year of publication: |
2023
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Authors: | Keegan, Brendan James ; Iredale, Sophie ; Naudé, Peter |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 228-239
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Subject: | Artificial intelligence | B2B relationships | Dark forces | Dehumanization | Tensions | Künstliche Intelligenz | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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