Examining the drivers of marketing innovation in SMEs
Abhishek Dwivedi, Nicholas Pawsey
| Year of publication: |
2023
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|---|---|
| Authors: | Dwivedi, Abhishek ; Pawsey, Nicholas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 155.2023, 2, p. 1-12
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| Subject: | Small and medium-sized enterprises | Marketing innovation | Determinants | Logistic regression | Australia | KMU | SME | Australien | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113409 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013492784