Examining the effect of different components of customer value on attitudinal loyalty and behavioral intentions
Year of publication: |
2014
|
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Authors: | Senic, Vladimir ; Marinković, Veljko |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 6.2014, 2/3, p. 134-142
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Subject: | Behavioral intentions | Social value | Attitudinal loyalty | Emotional value | Funaktional value | Monetary value | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Beziehungsmarketing | Relationship marketing | Emotion | Zahlungsbereitschaftsanalyse | Willingness to pay |
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