Examining the efficacy of time scarcity marketing promotions in online retail
Year of publication: |
2023
|
---|---|
Authors: | Hmurovic, Jillian ; Lamberton, Cait ; Goldsmith, Kelly |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 2, p. 299-328
|
Subject: | digital marketing | online marketing | promotion | scarcity | time scarcity |
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