Examining the impact of marketing techniques on the prescription behavior of physicians with ethical ideology as a moderator
Tanzeela Aqif and Sana Mumtaz
| Year of publication: |
2023
|
|---|---|
| Authors: | Aqif, Tanzeela ; Mumtaz, Sana |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 1, p. 78-96
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| Subject: | Ethical ideology | Idealism | Pharmaceutical marketing | Prescription behavior | Relativism | Ärzte | Physicians | Ethik | Ethics | Arzneimittel | Pharmaceuticals | Marketing | Unternehmensethik | Business ethics | Arzneimittelmarkt | Pharmaceutical market | Ideologie | Ideology | Pharmaindustrie | Pharmaceutical industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-01-2021-0009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336883