Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Year of publication: |
2008
|
---|---|
Authors: | Griffith, David A. ; Chandra, Aruna ; Ryans, John K. |
Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 349-366
|
Subject: | Internationales Marketing | International marketing | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Standardisierung | Standardization |
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