Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Michael Lwin, Ian Phau, Yu-An Huang and Aaron Lim
| Year of publication: |
2014
|
|---|---|
| Authors: | Lwin, Michael ; Phau, Ian ; Huang, Yu-an ; Lim, Aaron |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 2, p. 95-109
|
| Subject: | Advertising appeals | boutique hotels | emotional appeal | rational appeal service advertisements | website promotion | Website | Hotellerie | Hotel industry | Werbewirkung | Advertising effects | Emotion | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359553