Examining the moderating role of sense of membership in online review evaluations
Year of publication: |
2015
|
---|---|
Authors: | Luo, Chuan ; Luo, Xin ; Xu, Yun ; Warkentin, Merrill ; Sia, Choon Ling |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 3, p. 305-316
|
Subject: | Electronic word-of-mouth | Sense of membership | Review credibility | Virales Marketing | Viral marketing | Bewertung | Evaluation | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Social Web | Social web |
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