Examining the power-law distribution among eWOM communities : a characterisation approach of the Long Tail
Year of publication: |
May 2016
|
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Authors: | Olmedilla, M. ; Martínez-Torres, María del Rocío ; Toral, S.L. |
Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 28.2016, 5, p. 601-613
|
Subject: | eWOM | online user reviews | power-law distribution | Long Tail theory | product categorisation | Virales Marketing | Viral marketing | Social Web | Social web | Statistische Verteilung | Statistical distribution | Konsumentenverhalten | Consumer behaviour | Nischenstrategie | Niche marketing strategy | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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