Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States
Year of publication: |
2014
|
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Authors: | Kamal, Sara ; Wilcox, Gary B. |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 20.2014, 1, p. 55-74
|
Subject: | quick service restaurants | advertising | advertising and sales relationship | fast food advertising | Werbung | Advertising | USA | United States | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour |
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