Examining the relationship between branding and customers’ attitudes toward banking services: Empirical evidence from Iran
Year of publication: |
2014
|
---|---|
Authors: | Jalilvand, Mohammad Reza Reza ; Shahin, Arash ; Vosta, Leila Nasrolahi |
Published in: |
International Journal of Islamic and Middle Eastern Finance and Management. - Emerald Group Publishing. - Vol. 7.2014, July, 2, p. 214-227
|
Publisher: |
Emerald Group Publishing |
Subject: | Attitude | Banking services | Branding | Iran | Islamic banking |
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