Examining the Relationship between Degree of Innovation and New Product Success
| Year of publication: |
1994
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|---|---|
| Authors: | Calantone, Roger J. ; Benedetto, C.Anthony di ; Bhoovaraghavan, Sriraman |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 30.1994, 2, p. 143-148
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