Examining the relationship for sport motives, relationship quality, and sport consumption intention
Year of publication: |
2021
|
---|---|
Authors: | Paek, Bomin ; Morse, Alan ; Hutchinson, Susan ; Lim, Choong Hoon |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 24.2021, 2, p. 322-344
|
Subject: | Behavioral motives | Cognitive motives | Emotional motives | Relationship quality | Sport consumption behavior intention | Konsumentenverhalten | Consumer behaviour | Motivation | Beziehungsmarketing | Relationship marketing | Sport | Sports | Leistungsmotivation | Work motivation | Sportmarketing | Sports marketing | Emotion | Sportorganisation | Sport organization | Kognition | Cognition | Profisport | Professional sports |
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