Examining the role of culture, retail environment, and emotions in determining festival shopping engagement : an emerging market perspective
Year of publication: |
2020
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Authors: | Chatterjee, Ravi ; Shukla, Yupal S. |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 20.2020, 3, p. 385-408
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Subject: | festival shopping | retail environment | culture | emotions | shopping engagement | Emotion | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Regionalentwicklung | Regional development | Großveranstaltung | Big event |
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